Every Number Has A Story

by | Sep 2, 2021 | Public Speaking | 0 comments


The numbers you speak about, do they project the right story? Do they hit the right cord?

Today, with the expanse of data every decision is made taking numbers into consideration. But do we always distill the right meaning out of the projected numbers? Extracting the exact meaning of what the numbers want to speak about is difficult unless it is explained to us. An impact number can make on a decision entirely is at the stake of the storyteller of the numbers.

In your mind, a certain number signifies a different story from that in others minds. Say, for example, I have a certain perception about the number 18 and it is related to something that happened in my life. That would be when my son had scored 18 marks out of a total of 50, my sudden response was these marks are too less. This was my perception when had I just heard the number. But when my son explained to me the real scenario behind the score of 18, my perception changed altogether. Which was that the highest marks in class were 21 and that he had scored the third-highest marks. Numbers speak a lot and when we explain the story behind those numbers, they speak volumes. The story surrounding the numbers helps us in perceiving the correct intention of the storyteller.

Every person has a different perception of numbers. If you want to make people understand your perception about certain numbers, explain it to them, don’t just say the numbers. Tell the story about that number, for people to understand the exact meaning. If a sales manager only shows numbers during a presentation, how will a person sitting in the same conference room understand what he has to say? How will anyone come to a decision or conclusion if they hear only the numbers but not what they signify. One has to share the story behind the numbers they project for people to perceive what they are supposed to perceive, otherwise, we are just wasting each other’s time. Unless we learn how to put those numbers correctly visually and explain those numbers verbally, numbers would be just blind data with no relevance. Because perception about numbers changes for everyone.

Creating the right perception about a number visually as well as verbally will project the right story that each person needs to understand. Perception creates a huge difference when communicating and conveying ideas. Numbers can create a biased perception in people’s minds. Numbers can confuse and numbers can enlighten depending on Perception.

A number will not speak for itself, it takes the support of a storyteller to convey the right message. People are less likely to be persuaded by numbers than they would be if a story revolves around it. The story behind the number will generate the right perception which needs to be conveyed.

Every number, every data requires a story backbone for developing a clear perspective. Numbers will look random, out of context until we connect those numbers. Connect the numbers for the story to flow and bring out a clear perception.

For each person, certain numbers reflect past observations, experiences, instances that are somehow related to a particular number. Numbers themselves do not impart wisdom but the story behind that number must be compelling and persuasive to impart the required wisdom.

In business meetings to win over an idea, numbers are not enough but the story revolving around the numbers is necessary for persuasion. Numbers should not only be verbally demonstrating but also be visually captivating. Verbally as well as visually, they should project the right meaning. Don’t leave a dagger dangling midway by just showing numbers. But an attack by communicating with the person in such a way convinces him to change his perception and think in accordance to the need.

But how can we make these numbers project the right story?

Using subtle language to make people understand the story behind the numbers is the key to have the desired impact on the audience. It is always a good option to frame your thoughts in a way that will project an opinion bias.

A number is a powerful tool that can make or break relations. But the hand to wield that tool is the storyteller. Because it is in the hands of the storyteller to either inform, confuse, trick or convince the audience on the exact meaning of what the numbers are projecting.

Numbers do speak but it is in our hands to decide what the Numbers should say. Let the numbers tell the accurate story verbally as well as visually to develop the right perception.

Every number has a story behind it but remember the Storyteller is You.

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